Luiza Brasil opens her apartment with colorful decor and lots of personality - Casa Vogue

Luiza Brasil opens her apartment with colorful decor and lots of personality – Casa Vogue

Luiza Brasil opens her apartment with colorful decor and lots of personality (Photo: Wesley Diego Emes)

In front of the tea trolley used as a bar and the MDF shelf full of plants with hanging foliage, both highlighted by the Indiscreta Window paint, by Suvinil, Luiz is drinking coffee at the Cone Veneza dining table, by Ondo, wearing Apartment 03 with ND Space accessories

Born in Niterói, Rio de Janeiro, the journalist, fashionista and activist Luiza Brazilin front of the platform mequetrefismos, was looking for an apartment in São Paulo after receiving a job offer in 2019. Familiar with the capital of São Paulo, where she lived between 2012 and 2016, she immediately listed the prerequisites of the property she intended to rent. “My housing was non-negotiable on this return. I needed sunlight and preferably a balcony to include a grill and a shower. We were lucky to find this place”, he says about the 100 m² unit in the Cerqueira César region.

Luiza Brasil opens her apartment with colorful decor and lots of personality (Photo: Wesley Diego Emes)

The journalist and influencer poses in the armchair bought in a junkyard and upholstered with ethnic fabric from Entreposto, which forms a reading corner with the floor lamp from Empório Maria Maria, and, on the opposite side, a china cabinet that belonged to a bar. From Rio

Luiza Brasil opens her apartment with colorful decor and lots of personality (Photo: Wesley Diego Emes)

Illustration by Pamela Belém, gift from the artist to Luiza

The pandemic began six months later. Seeing herself isolated there, the girl began to imagine a small remodeling. “I wanted something functional for my personal and professional routine, without falling into this instagrammable house thing. I knew it would be a process, and I wasn’t sure what to do. So I decided to ask for guidance,” she reflects. The person chosen to run the project was an acquaintance from Rio de Janeiro: the set designer Gigi Barreto, from Home Life Scenery.

Luiza Brasil opens her apartment with colorful decor and lots of personality (Photo: Wesley Diego Emes)

The same furniture also brings together objects and vases, in front of the cork wall with the painting O Brasil Que Eu Quero, by Emerson Rocha

Luiza Brasil opens her apartment with colorful decor and lots of personality (Photo: Wesley Diego Emes)

Detail of the resident’s favorite titles stacked on the sideboard at the entrance

As soon as she assumed the role, the professional focused on the client’s tastes and desires. “In addition to being sophisticated and fun, she is also a woman of details. The proposal should make that clear,” she says. On her first visit to the address, in 2021, she has already viewed the layout to the social areaswhere the intervention focused.

Luiza Brasil opens her apartment with colorful decor and lots of personality (Photo: Wesley Diego Emes)

On the shelf, books mix with works of art, including the Bandeira-Poema, by Hélio Oiticica, and the drawing by Kerolayne Kemblin, from the Da Cor do Barro project.

With the help of the architect Tatiana Felnerfell to wall that separated the Hall gives living room – only one structural pillar remained. “We changed the entire dynamics of the space with this small change”, explains Gigi, adding that the place gained amplitude and clarity.

Luiza Brasil opens her apartment with colorful decor and lots of personality (Photo: Wesley Diego Emes)

In the dining room, the Cone Veneza table, by Ondo, and the chairs sourced from antique dealers and resale sites are positioned on the handmade sisal rug, made by Tião Piauí – the rustic composition contrasts with the pendant lamp of the 1930s, acquired in a store in Araras, in the Serra Fluminense

after applying burnt cement across the floor of livingthe time has come for painting. This stage started with lilac, a spiritual indication of power, according to Luiza. Getting the tone right, however, was not so simple. The duo made several tests until the Rear Window nuance, from suvinylfit like a glove.

Luiza Brasil opens her apartment with colorful decor and lots of personality (Photo: Wesley Diego Emes)

Luiza, wearing a Flavia Aranha dress and earrings by Espaço ND, poses on the renovated sofa around cushions with covers printed by Gigi Barreto especially for the project, in front of paintings by Rubem Valentim, at Almeida & Dale – on the left wall, portrait of the resident clicked by André Nicolau

Proposing new uses for old pieces and recovering those that belonged to the resident’s collection constituted other premises of the remodeling, guided by the upcycling. The scenographer searched antique shopsjunkyards, roadside stores and resale sites in order to find items sustainable and conscientious, with good quality. From this investigation came all the furniture, except the dining table.

Luiza Brasil opens her apartment with colorful decor and lots of personality (Photo: Wesley Diego Emes)

Master bedroom corner with Collectania bedding

But it still lacked a hint of glamour. “I love the art deco, which reminds me of Rio de Janeiro. I dreamed of a chandelier in this style”, says the journalist. The highlight of the project, according to her, hovers over the dining area: a pendant from the 1930s, assembled with glass straws, found in the mountains of Rio de Janeiro and carefully restored.

Luiza Brasil opens her apartment with colorful decor and lots of personality (Photo: Wesley Diego Emes)

In one of the niches of the living room shelf, detail of the figas collection put together by set designer Gigi Barreto

Finally, Luiza finished off the decor with pieces by Afro-Brazilian artists, curated by her and Gigi. “I think, in general, my home speaks about me as a black, Brazilian, Latin woman… as someone who works with fashionwhich values ​​the vintage. All my references can be found here”, he summarizes.

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